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    Tu Nguyen-Brown

    Trick and Treat — The State of Digital on the 2016 Campaign Trail

    1024 576 Tu Nguyen-Brown

    Whether you’re trick-or-treating as Hillary Clinton or Donald Trump today, you’re probably as happy as I am that the 2016 presidential election cycle is finally drawing to a close. While much of this contentious and bizarre campaign season seems anything but sophisticated, it is in fact the most technologically advanced election in history. As Inc.com’s Paul…

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    The Razor’s Edge of Analytics

    1024 681 Tu Nguyen-Brown

    Occam’s Razor is one of the most well-known blogs and resources in the digital analytics industry. It’s probably because its author, Avinash Kaushik, is the godfather of digital analytics. When he began his career, there were no phones, tablets or cross-channel marketing. Fast forward to 2016, and digital analytics now encompasses mobile devices and households…

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    Data Storytelling and the Experience-Led Business: A Report from Adobe Summit 2016

    1024 573 Tu Nguyen-Brown

    I recently attended the Adobe Summit 2016 in Las Vegas, an annual digital marketing conference that provides opportunities to hear from marketing innovators and to explore the latest Adobe tools and trends. While once focused mostly on data and analytics, the growth of Adobe’s brand into both the Creative Cloud and Marketing Cloud has expanded…

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