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    Shamir Duverseau

    digital audits: best practice of championsArtboard 1

    Digital Audits: Best Practice of Champions

    1000 600 Shamir Duverseau

      Audit—not a word that conjures up a warm and fuzzy feeling for most of us. But in the world of digital, an audit is surprisingly more fun than it sounds—our pandas promise it. A digital audit is a study of your brand’s digital capabilities. It’s designed to help you understand where your digital strategy…

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    a client’s question about responsive design

    A Client’s Question About Responsive Design

    1000 668 Shamir Duverseau

    We recently had a client email a question about responsive design.  He asked… “You once mentioned in a meeting that you and SPL were not fans of responsive design. I assume you favor a separate mobile experience. I was curious as to why you thought that. Have you seen anything or had any experiences that…

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    The More Things Change…

    1000 610 Shamir Duverseau

    With all the advancements in technology we see occurring almost every day, it’s sometimes easy to forget that the people using the technology don’t change quite as quickly.  When all is said and done, people do what they always do.  They simply try their best to find a way to make the tools provided to…

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    if you’re going to do it

    If You’re Going to Do It, Just Do It Like This

    1000 668 Shamir Duverseau

    Over the years, Nike has always done a solid job of marketing sports by focusing on the aspirational as opposed to the practical. One of the best examples of this is what is known as their Move commercial, which I believe is from the 2002 Olympics. The commercial has no dialogue or, any spoken words…

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    the wisdom of one herbert hoover. who knewArtboard 1

    The Wisdom of One Herbert Hoover. Who Knew?

    1000 600 Shamir Duverseau

    I heard that Herbert Hoover once said, “the only problem with Capitalism is Capitalists.” It’s a bit scary how much sense that makes to me, but when I consider my career in the world that is Corporate America, it’s not so scary anymore. Maybe a bit more like sad. That all being said, this is…

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    you don’t know what you don’t know

    You Don’t Know What You Don’t Know

    1000 668 Shamir Duverseau

    One of the fundamental truths in life is that no matter how many years you go school, no matter what school you attend, and no matter how many letters you end up having before and/or behind your name, you only know what you know. Now, I realize this isn’t exactly an existential revelation or anything,…

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    oh how quickly things can change Artboard 1

    Oh How Quickly Things Can Change!

    1000 668 Shamir Duverseau

    Have you ever thought about when you get emails from other companies? Me neither, but then a friend mentioned to me how he has been thinking about this lately. He has noticed how most of his emails come late at night, or early in the morning, and almost always on a weekday. Now, I am…

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    what’s the internet doing for you Artboard 1

    What’s the Internet Doing For You?

    1000 358 Shamir Duverseau

    There are a lot of people out there getting paid a whole lot of money to tell people and businesses what they should be doing online. From designing new websites to creating new mobile apps to building & managing Facebook pages, agencies and executives are busy doing the latest and greatest. Now, it doesn’t matter…

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