Posts By :

    Shamir Duverseau

    What We Learned from Opticon ’17 — and Office Space

    800 485 Shamir Duverseau

    My colleagues and I recently returned from Optimizely’s annual conference, Opticon 2017, in Las Vegas. The focus of this year’s event was on building and scaling a culture of experimentation across teams, channels, products and device. The three-day conference was attended by more than 1200 executives, product managers, marketers, testing novices, experimentation gurus and developers. As…

    read more

    4 Methods for Improving Conversion Rates

    752 470 Shamir Duverseau

    Conversion rate optimization— it’s a mouthful. It’s also a science and an art … and frankly, a lot of work. But few aspects of your digital marketing strategy are more important than this cumbersome term. Our crowd of friends at Wikipedia define conversion rate optimization (CRO) as, “a system for increasing the percentage of visitors…

    read more

    3 Ways to Get More from A/B Testing

    1024 512 Shamir Duverseau

    3 ways to maximize the value of your a/b testing platform “Why isn’t everyone doing this?” That was the overwhelming thought that went through my head the first time I was introduced to A/B testing almost a decade ago. Now, 10 years later, I am still in awe of the number of organizations that have…

    read more

    A/B Testing: Can You Learn from a Mobile App Test Netflix Probably Didn’t Run?

    959 639 Shamir Duverseau

    Last week I heard a story on NPR revealing that Netflix has been reducing the speed and quality of its videos — a practice called throttling — for customers streaming them on AT&T and Verizon wireless networks.* A week after the carriers were accused of throttling video speeds on their networks, Netflix stepped forward to take…

    read more

    Bring Your Brand into Alignment with a Digital Strategy

    900 496 Shamir Duverseau

    From your storefront to your social media pages to your CRM, no aspect of your company should be operating in a vacuum. Why? Because to consumers, your ads, database, website and storefront are one in the same. There are many touch points but just one brand. So what happens when these touch points are operating…

    read more
    digital audits: best practice of championsArtboard 1

    Digital Audits: Best Practice of Champions

    1000 600 Shamir Duverseau

      Audit—not a word that conjures up a warm and fuzzy feeling for most of us. But in the world of digital, an audit is surprisingly more fun than it sounds—our pandas promise it. A digital audit is a study of your brand’s digital capabilities. It’s designed to help you understand where your digital strategy…

    read more
    a client’s question about responsive design

    A Client’s Question About Responsive Design

    1000 668 Shamir Duverseau

    We recently had a client email a question about responsive design.  He asked… “You once mentioned in a meeting that you and SPL were not fans of responsive design. I assume you favor a separate mobile experience. I was curious as to why you thought that. Have you seen anything or had any experiences that…

    read more

    The More Things Change…

    1000 610 Shamir Duverseau

    With all the advancements in technology we see occurring almost every day, it’s sometimes easy to forget that the people using the technology don’t change quite as quickly.  When all is said and done, people do what they always do.  They simply try their best to find a way to make the tools provided to…

    read more
    if you’re going to do it

    If You’re Going to Do It, Just Do It Like This

    1000 668 Shamir Duverseau

    Over the years, Nike has always done a solid job of marketing sports by focusing on the aspirational as opposed to the practical. One of the best examples of this is what is known as their Move commercial, which I believe is from the 2002 Olympics. The commercial has no dialogue or, any spoken words…

    read more
    success event participation in Adobe SiteCatalyst

    Success Event Participation in Adobe Analytics (SiteCatalyst)

    1000 600 Shamir Duverseau

    First and foremost, what does enabling participation on a success event mean? Let’s say the main objective of your website is to drive leads; therefore, you have a success event to track form completions. To understand the effectiveness of your form, you likely run a report to measure form completions by calculating: Form Completions /…

    read more
    • 1
    • 2