Posts By :

    Shamir Duverseau

    3 Steps to Knowing Your Customers Better

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    According to NationalDayCalendar.com, Get to Know Your Customers Day is observed annually on the third Thursday of each quarter (January, April, July, October). It’s a day intended to encourage businesses to reach out to their patrons and get to know them better. Oh, you had no idea that today was Get to Know Your Customers…

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    10 Tips for Website “Redesigns” in 2018

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    It’s the start of a new year, which means everyone is making their resolutions—and already breaking them, too. To be honest, I am not a fan of resolutions. While I applaud the intent to set goals and meet them, the data shows that making one-time resolutions, for most of us, doesn’t work. As a digital…

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    What We Learned from Opticon ’17 — and Office Space

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    My colleagues and I recently returned from Optimizely’s annual conference, Opticon 2017, in Las Vegas. The focus of this year’s event was on building and scaling a culture of experimentation across teams, channels, products and device. The three-day conference was attended by more than 1200 executives, product managers, marketers, testing novices, experimentation gurus and developers. As…

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    4 Methods for Improving Conversion Rates

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    Conversion rate optimization— it’s a mouthful. It’s also a science and an art … and frankly, a lot of work. But few aspects of your digital marketing strategy are more important than this cumbersome term. Our crowd of friends at Wikipedia define conversion rate optimization (CRO) as, “a system for increasing the percentage of visitors…

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    3 Ways to Get More from A/B Testing

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    3 ways to maximize the value of your a/b testing platform “Why isn’t everyone doing this?” That was the overwhelming thought that went through my head the first time I was introduced to A/B testing almost a decade ago. Now, 10 years later, I am still in awe of the number of organizations that have…

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    A/B Testing: Can You Learn from a Mobile App Test Netflix Probably Didn’t Run?

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    Last week I heard a story on NPR revealing that Netflix has been reducing the speed and quality of its videos — a practice called throttling — for customers streaming them on AT&T and Verizon wireless networks.* A week after the carriers were accused of throttling video speeds on their networks, Netflix stepped forward to take…

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    Bring Your Brand into Alignment with a Digital Strategy

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    From your storefront to your social media pages to your CRM, no aspect of your company should be operating in a vacuum. Why? Because to consumers, your ads, database, website and storefront are one in the same. There are many touch points but just one brand. So what happens when these touch points are operating…

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    digital audits: best practice of championsArtboard 1

    Digital Audits: Best Practice of Champions

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      Audit—not a word that conjures up a warm and fuzzy feeling for most of us. But in the world of digital, an audit is surprisingly more fun than it sounds—our pandas promise it. A digital audit is a study of your brand’s digital capabilities. It’s designed to help you understand where your digital strategy…

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    a client’s question about responsive design

    A Client’s Question About Responsive Design

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    We recently had a client email a question about responsive design.  He asked… “You once mentioned in a meeting that you and SPL were not fans of responsive design. I assume you favor a separate mobile experience. I was curious as to why you thought that. Have you seen anything or had any experiences that…

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    The More Things Change…

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    With all the advancements in technology we see occurring almost every day, it’s sometimes easy to forget that the people using the technology don’t change quite as quickly.  When all is said and done, people do what they always do.  They simply try their best to find a way to make the tools provided to…

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