Posts By :

    Shamir Duverseau

    Smart Panda Labs Presents at Salesforce.org and Brandeis University Marketers Meet-up

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    Press Release: Shamir Duverseau, co-founder of Smart Panda Labs, will discuss how to reduce ad spend in higher ed for higher conversion rates.

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    Smart Panda Labs Appoints New Director of Client Success

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    Press Release: Lisa Edwards, formerly with The Walt Disney Company, will guide clients’ digital strategy and optimization of the considered purchase customer journey.

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    40 Hours

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    To help those impacted by the 40 hour hit the Bahamas endured from Hurricane Dorian we’re donating 40 hours worth of revenue to help Chef Jose Andres and his team with World Central Kitchen feed as many people as they can. Here’s why.

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    Data, Diversity, and Design

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    Does diversity in design make a difference? What key role does design play in this process? And if so, how do we measure this and tie it to meeting and exceeding business goals? These were some of the questions we tackled last month at the dmi: Diversity in Design conference in Washington D.C. In our session, and in this post, we explore how this understanding of human cognition squares with our roles as designers and digital strategists, including how and why digital experiences should reflect the realities of the diverse audiences for whom we are designing.

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    Is Digital Experience Worth More Than Conversions?

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    Digital excellence is about the experience. Being a digital leader means shifting from a mindset of conversion rate optimization (CRO) to one of digital experience optimization (DXO). We’re not implying that conversions don’t matter but instead that a broader view is necessary. Growth-minded organizations must pay attention to each touchpoint between a customer and their…

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    2019 Panda Predictions

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    The new year is upon us and, if 2018 is any indication, we will likely see the world transform in ways big and small, including disruptions in culture, technology, and business. While we may not have a crystal ball, our smart pandas most certainly have some predictions for the world of digital marketing in 2019.…

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    3 Steps to Knowing Your Customers Better

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    According to NationalDayCalendar.com, Get to Know Your Customers Day is observed annually on the third Thursday of each quarter (January, April, July, October). It’s a day intended to encourage businesses to reach out to their patrons and get to know them better. Oh, you had no idea that today was Get to Know Your Customers…

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    10 Tips for Website “Redesigns” in 2018

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    It’s the start of a new year, which means everyone is making their resolutions—and already breaking them, too. To be honest, I am not a fan of resolutions. While I applaud the intent to set goals and meet them, the data shows that making one-time resolutions, for most of us, doesn’t work. As a digital…

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    What We Learned from Opticon ’17 — and Office Space

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    My colleagues and I recently returned from Optimizely’s annual conference, Opticon 2017, in Las Vegas. The focus of this year’s event was on building and scaling a culture of experimentation across teams, channels, products and device. The three-day conference was attended by more than 1200 executives, product managers, marketers, testing novices, experimentation gurus and developers. As…

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