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    Lisa Martino

    Make an SEM Audit Part of Your 2017 Goals

    1024 587 Lisa Martino

    As a Google Premier Partner, Smart Panda Labs is often asked to play the role of a third party auditor. This means conducting a thorough review of a company’s existing PPC accounts. The impetus for an audit varies from client to client—sometimes they want insight on how well their marketing team (or agency) is doing. Other…

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    seo essentials

    5 Often-Overlooked SEO Essentials

    1024 544 Lisa Martino

    Search engine optimization (SEO) is a discipline that requires just that—discipline. Think Daniel of the Karate Kid (the prized 80’s version, please) painting the fence, again and again. Tedious though it may seem, maintaining an error-free and well-optimized site can lead to improved rankings on search engine results pages (SERPs) and long-term traffic success. But…

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    google removed right-hand sidebar ads from search engine results.

    Paid Search in Google’s Post-Sidebar Era

    800 533 Lisa Martino

    Earlier this year, it was heavily rumored that Google would be nixing right-rail paid search ads in desktop search engine results pages. And as we saw last month, that rumor proved true. Google rolled out a dramatic, worldwide change that removes ads from the right side of its desktop search results, placing them only at…

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    Keeping Up with SEO: Smart Panda Tidbits from Search Engine Watch’s ‪#‎ConnectConference

    564 413 Lisa Martino

    Earlier this month, my colleague Lindsey Murray and I attended Search Engine Watch’s first Connect Conference, a brand new industry event that brought together top practitioners and innovators from around the globe to discuss in the very latest technology, strategy and thinking across paid and organic search. I was impressed with the turnout, energy, outstanding…

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    related realty company logo

    The Related Companies: a PPC Transformation

    564 200 Lisa Martino

    Leading-edge companies deserve digital strategies that provide real return on investment and help them stay ahead of the curve. But these digital strategies are not achieved easily. They require an approach that is part science and part art, and they need to be carefully maintained and continually optimized for the best results. All too often,…

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    Demystifying search engine optimization

    Demystifying Search Engine Optimization

    1001 668 Lisa Martino

    When it comes to driving website traffic, few factors have more significance than keyword search rankings. Everyone wants to see their company at the top of Google, Yahoo or Bing’s search results, but as hard as you may wish, there is no magic button that will send your site soaring to the No. 1 spot.…

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    marketing ROI that really measures up

    Marketing ROI That Really Measures Up

    1000 600 Lisa Martino

    Marketing can be intimidating. You know you need to extend your brand into the marketplace and reach your target audience, but how can you be sure you’ll see a return on your marketing investment? Sometimes it seems like there are endless tactics to explore — and to budget for — so it’s easy to be…

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    getting the payoff from paid search

    Getting the Payoff from Paid Search

    1000 600 Lisa Martino

    It’s a story we hear often — a paid search campaign is not driving enough leads, and the leads it does bring come at too high a cost. While pay-per-click campaigns can be very efficient compared to other advertising channels (you pay only for clicks) and highly controllable (you determine the message that’s displayed), there…

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    the art and science of pay-per-click advertising

    The Art and Science of Pay-Per-Click Advertising

    1000 584 Lisa Martino

    Every day, millions of people are searching online. They are searching for answers to problems, people, products, new places to eat and great places to stay. Each one of these searches is an opportunity for businesses to appear in those results and attract new customers. Are you leveraging those opportunities in your digital strategy? Here…

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