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    D'lynne Plummer

    6 Tips for Writing Persuasive Website Copy

    1024 682 D'lynne Plummer

    Persuasion. By definition, it’s a symbolic process whereby people try to convince other people to change their mind or choose a particular course of action in an atmosphere of free choice. Of course, if you’re a marketer, you’re more than familiar with the process of persuasion—it’s the essence of what you do. As a copywriter,…

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