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    Charlene Hixon

    The Future of Email is Interactive

    752 470 Charlene Hixon

    It’s been 46 years since Ray Tomlinson sent the first ever email. The history of email itself is a fascinating evolution, and the progress in email marketing, especially of late, has been exponential. As a CRM + database marketing expert at Smart Panda Labs, it’s my job to keep up with these rapid changes. With that…

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    Email Marketing — More Than a One-Night Stand

    1024 546 Charlene Hixon

    email marketing that’s more than a one-night stand My husband thinks all marketing tactics, particularly emails, come from the dark side. He is wary of being “tricked” into buying something and absolutely hates receiving emails that have persistent offers in them. I think he’s mad because in fact he’s a sucker who is too easily…

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    Customer Empathy and Selling the Click

    1024 536 Charlene Hixon

    email marketing takeaways from MarketingSherpa’s 2016 Summit Recently I had the great fortune of attending MarketingSherpa’s 2016 Summit in Las Vegas. As a digital communications consultant for Smart Panda Labs, I took advantage of coaching clinics with top email-experts, taking a deep dive into areas that are important to my expertise, including email best practices,…

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