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    Alex Corzo

    Salesforce is Getting (Even More) Personal

    1024 467 Alex Corzo

    Several of my colleagues and I recently returned from the 2018 Salesforce Connections conference in Chicago — an outstanding event focused on supporting connected customer journeys. There were dozens of sessions designed to help digital marketers better understand how to how to create personalized experiences at every touchpoint, specifically in light of constantly evolving technology…

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    Homer Simpson D'oh!

    5 Components to an Email Apology

    531 323 Alex Corzo

    Don’t worry, it’s happened to the best of us. You sent a marketing email too soon and left placeholder copy in the subject line—you know, the dreaded “Subject Line Goes Here.” Your invitations had the wrong date on them. Your team sent a members-only promotion—to non-members. Your automation went haywire and sent seven simultaneous, identical…

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    Email, We’re Gonna Party Like it’s Our Birthday

    1024 594 Alex Corzo

    I’ll come right out and say it—today is my birthday. Send the cake and presents this way! If you need more reason to celebrate, I recently discovered that I share my birth month with another mover and shaker. Last week email turned 46—older than the Internet itself—and it’s still looking great. In fact, of all…

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    Our “Testing Story” Hits the Optimizely Blog

    854 480 Alex Corzo

    At Smart Panda Labs, we know a thing or two about A/B testing. We’re also an Optimizely Solutions Partner, which means we help clients utilize this impressive testing and personalization platform to optimize digital experiences for their customers. This is why we jumped at the chance to be a guest author on the Optimizely blog, which…

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    Where Has All the Original Content Gone?

    1024 576 Alex Corzo

    I recently stumbled upon a local agency’s blog while conducting some online research. The blog appeared to offer some interesting reads on digital marketing topics, much like we hope to do here on our smart panda blog. About halfway through reading the first post, however, I was hit with déjà vu. Hadn’t I seen this…

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    We’re Speaking at the Hispanic Business Conference in Orlando

    695 266 Alex Corzo

    Join Smart Panda Labs at the Hispanic Business Conference & Expo in Orlando, Florida as we participate in a panel discussion with several industry leaders to address the importance of technology in marketing. The Hispanic Business Conference & Expo is presented by the Hispanic Chamber of Commerce of Metro Orlando to educate, motivate and build…

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    Florida Techmatch

    500 200 Alex Corzo

      Florida TechMatch, to be held immediately after the Orange County Economic Summit, will gather Central Florida’s up-and-coming digital media and technology companies with established enterprise companies that are looking to do business with talented, local firms to foster innovation and progressive ideas. Participants will be selected based on availability and eligibility requirements. When: January…

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    email markerting

    Make the Most of Your No. 1 Marketing Channel

    1024 576 Alex Corzo

    Email marketing—it’s still crushing it. Of all the digital marketing channels, including search engine marketing and social media, email marketing remains the no. 1 driver of revenue and conversions. The average office worker checks their email 30 times an hour. (Statistic Brain) Email remains a significantly more effective way to acquire customers than social media—nearly…

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    Celebrating Orlando’s Co-Working Space

    1024 536 Alex Corzo

    On August 27th, 2015, the Orlando community is celebrating the one-year anniversary of Canvs – one of Orlando’s  co-working spaces for tech startups! The program will feature remarks by Mayor Buddy Dyer as well as Canvs founders and executives. Following the program, learn what has been accomplished this first year as Canvs member companies and the Starter…

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