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    Small Step For Conversion, Giant Leap For UX

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    This is not our first public display of affection for testing—we love tests, and we love to talk about them. In a previous post, for example, Shamir Duverseau shared three ways a testing and optimization program can help you increase revenue, reduce costs and improve customer loyalty. We’ve also shared a compelling testing case study…

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    3 Tag Management Systems to Make Your Life Easier

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    three tag management systems that will make your life easier Tags—can’t live with them, can’t live without them. That’s what I hear from a lot of marketers, who love the customer behavior insights that tags provide but loathe the tedious upkeep they require. Those little snippets of JavaScript code that enable third-party tracking, analysis and…

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    Google, Empire of the Internet Age, Turns 18

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    It’s hard to recall what life was like before Google. At least that’s what I hear—my generation essentially grew up with it. But I’ve been told stories of what searching the Internet was like before the days of page rank, and how people dialed in using software downloaded off AOL CDs (now collectibles) mailed to…

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    Search Engine Watch

    Hot Paid Search Topics at Search Engine Watch’s #ConnectConference

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    Last week, my colleague Lisa Martino and I attended Search Engine Watch’s first Connect Conference. Honing in on paid search tracks, I found myself inundated with fascinating, high-level topics as well as the technical nitty gritty that helps search engine marketing professionals like me translate concepts to action (as well as totally geeking-out!). Below are…

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    we need to have a talk

    We Need To Have a Talk

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    Why is it that we don’t always recognize the moment when love begins but we always know when it ends? Harris, LA Story Netflix took a beating on the internet about their recent decision to split their DVD by mail and streaming video services.  The new service will be re-branded as Quickster and streaming stays…

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    do you understand the words that are coming out of my mouth

    Do You Understand the Words That Are Coming Out of My Mouth?

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    MIA: In a conversation, do you listen or wait to talk? VINCENT: (pauses, thinking deeply) I wait to talk — but I’m trying to listen. Pulp Fiction (1994 – Deleted Scene) How well do you listen?  To others?  Your friends?  Your family? Your customers?  Your Co-workers?  The world around you?  To yourself? Listening is a sense to…

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